Seven-story hotel offers 251 guest rooms/suites and convenient access to Boston

NATICK, MAJanuary 8, 2020 The Verve Hotel Boston Natick, a contemporary hotel located just a short drive from downtown Boston, has been announced as the latest addition to Tapestry Collection, one of Hilton’s 17 market-leading brands, officially joining the portfolio of original, upscale hotels in early January 2020.

The modern hotel celebrates the exuberant nature of American pop culture in the late 20th century, from music and art to technology and politics. New design and art installations, including locally-made pieces, further elevate the conceptual stay, allowing guests to immerse themselves in the hotel’s fun, sophisticated celebration of pop culture.

“This is a concept created based on a love of American pop culture from the 1960’s to the 1990’s,” said Lou Carrier president of Distinctive Hospitality Group.  “It’s exciting to share this vision in such a multi-media and multi-sensory experience at The VERVE Hotel.  I invite everyone to relive some memories or create some new ones.”

The Verve’s public areas and thoughtfully planned meeting rooms showcase expressive architecture and design, interwoven with engaging art and interactive media. The hotel’s 17,000 sq. ft. of function space keep an eye toward an expanded social event and meetings business. Its proximity to both Boston and major businesses as well as the premier Natick Mall shopping center, offers guests easy access to the best of the Boston and MetroWest.

Hotel features and amenities include:

    Meal options abound, both from the area’s numerous eateries as well as on-property offerings Pantry and Violet Thorn. Pantry offers American cuisine for breakfast and lunch, set within a design scheme reminiscent of Julia Child’s iconic kitchen, including classic milk bottles, rolling pins and TVs replaying popular cooking shows. Violet Thorn is a chic lounge serving dinner, small plates and premium hand-crafted cocktails, with an impressive interior featuring a water wall, fireplace and a media wall, accentuating the venue’s vibrant atmosphere.
    Guests seeking exercise or relaxation have a variety of options, including a 24/7 fitness center with cardio equipment and free weights, in-room dining available daily, a 24/7 convenience store on-site, laundry services and more.
    With 17,000 square feet of meeting space, The Verve is the perfect venue for business meetings, weddings and other corporate and social gatherings. Offering three ballrooms, three self-contained board rooms and four additional meeting rooms, the hotel can accommodate a wide range of meetings and events, including  conferences, galas and wedding receptions for up to 250 guests.
    Culinary events at The Verve allow locals to create timeless memories on special occasions. Easter, Mother’s Day, Thanksgiving and Santa Brunches at The Verve all feature creative chef-driven menus. The hotel is a local participant and multi-year winner in the annual Taste of MetroWest food and beverage showcase event. Additionally, The Verve celebrates music across the decades and its impact on our culture with live entertainment held throughout the year. In 2020, The Verve will host Dueling Pianos featuring Savage Piano, weekly live entertainment in Violet Thorn featuring musicians such as Jim Devlin and re-introduce Lobby Concerts.

The Verve is part of the award-winning Hilton Honors guest-loyalty program. Hilton Honors members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and access to the Hilton Honors mobile app.

To celebrate the hotel’s opening, Hilton Honors members will earn an additional 5,000 Points per stay when staying three or more nights with a Sunday or Thursday stayover for bookings February through April 30, 2020, when booking directly with Hilton.

The Verve Hotel Boston Natick is located at 1360 Worcester Street, Natick, MA 01760, approximately 30 minutes from Boston Logan International Airport.

For more information on The Verve or to make a reservation, please visit or call 508-653-8800 (for reservations arriving before January 10, 2020, please call the hotel directly to book). For more news on Tapestry Collection by Hilton, visit The property is owned and managed by Distinctive Hospitality Group.

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About Tapestry Collection by Hilton
Tapestry Collection by Hilton, launched in 2017, is a portfolio of upscale, original hotels that offers guests unique style and vibrant personality, and encourages guests to explore the local destination. With plans for global expansion, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Learn more about Hilton’s upscale collection brand at, and connect with Tapestry Collection on Facebook, Instagram, and Twitter.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising nearly 6,000 properties with more than 954,000 rooms, in 117 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2019 World’s Best Workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 100 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit for more information, and connect with Hilton on Facebook, TwitterLinkedInInstagram and YouTube.

About Distinctive Hospitality Group

Founded in 2010, Distinctive Hospitality Group is led by president and owner, Lou Carrier who offers years of experience in the hospitality industry and has overseen a number of the most successful hotel establishments in the country. Lou launched DHG with a mission to build a portfolio of unique high-end hotels, and comprised a solid team of seasoned hospitality professionals to work towards his dream. Located in Natick, MA, DHG is quickly building a name for its constant dedication to overseeing projects with lasting power and quality, ones that provide hotel guests and restaurant diners with the utmost in experience, service, style and atmosphere. For more information, please visit: