MARLBOROUGH, Mass. – The New England Women’s and Men’s Athletic Conference (NEWMAC), in partnership with its agency Gener8 and Distinctive Hospitality Group (DHG), is pleased to announce a new corporate partnership designating several DHG properties as official hosts for upcoming championship events.
As part of this partnership:
- SPARK by Hilton Mystic Groton and Hilton Mystic will serve as the official host hotels for the April 2026 NEWMAC Track & Field Championships, held at the U.S. Coast Guard Academy.
- The Holiday Inn Boston – Cambridge Area will be the official host hotel for the February 2026 and 2028 NEWMAC Swimming & Diving Championships, hosted by MIT.
- SKYBOKX 109 Sports Bar & Grill will be promoted as the Preferred Restaurant Partner of the NEWMAC. As part of this activation, SKYBOKX 109 will feature ticket-back promotions and on-site couponing at all NEWMAC Championship events, and will also serve as the year-round presenting sponsor of the NEWMAC Athlete of the Week Program.
Each property will receive inclusion in official NEWMAC visitor’s guides and visibility on the NEWMAC website.
“We are thrilled to welcome Distinctive Hospitality Group as an official corporate partner of the NEWMAC,” said Patrick B. Summers, Executive Director of the NEWMAC. “This partnership assists the conference in enhancing the student-athlete experience while also strengthening our commitment to building meaningful relationships with regional businesses who share our values and serve our campus communities.”
Distinctive Hospitality Group’s partnership with the NEWMAC began in the summer of 2025 in preparation for the 2025–2026 academic year. The NEWMAC, which consists of 12 NCAA Division III institutions, engages a strong digital audience—including over 14,000 followers on Instagram and X combined—where SKYBOKX 109 Sports Bar & Grill will receive prominent exposure through its role as presenting sponsor of the conference’s weekly Athlete of the Week recognition.
“We are incredibly enthusiastic about this new corporate partnership with the NEWMAC. As Distinctive Hospitality Group, we are dedicated to creating unparalleled experiences, and this collaboration allows us to extend that commitment to NEWMAC student-athletes, coaches, and fans. Our properties, including SPARK by Hilton, Hilton Mystic, and Holiday Inn Boston-Cambridge, are perfectly positioned to provide exceptional hospitality for championship events; and our Natick hotels – The VERVE Hotel, Tapestry Collection by Hilton and Hampton Inn by Hilton Boston Natick are perfectly located to support athletic competitions at Babson College and Wellesley College. Furthermore, SKYBOKX 109 is excited to be promoted as the Preferred Restaurant Partner, offering unique activations and serving as the year-round presenting sponsor of the NEWMAC Athlete of the Week Program. We look forward to a long and successful partnership that benefits both our organizations and enhances the collegiate athletic experience.” Lou Carrier, President Distinctive Hospitality Group.
For any NEWMAC corporate sponsorship inquiries, please reach out to Alex Cooke, Sales & Marketing Coordinator – Gener8, acooke@gener8advisors.com.
ABOUT THE DISTINCTIVE HOSPITALITY GROUP
Distinctive Hospitality Group (DHG) is a privately held, integrated hotel ownership and management company, founded in 2010 and backed by a group of seasoned hospitality professionals. They build long-term asset value in the hospitality industry, while providing their guests with unparalleled service, style and atmosphere. Located in Natick, MA, DHG is quickly building a name for its constant dedication to overseeing projects with lasting power and quality, places that provide hotel guests and restaurant diners with the utmost in experience, service, style and atmosphere. DHG own and manage a portfolio of hotels including The VERVE Hotel Boston Natick, Tapestry Collection by Hilton; Hampton Inn by Hilton Boston Natick; Hilton Mystic, SPARK by Hilton Mystic Groton; Madison Beach Hotel, Curio Collection by Hilton; and Holiday Inn Boston Cambridge Area. For more information visit, www.DistinctiveHospitalityGroup.com
ABOUT THE NEWMAC
The NEWMAC is an association of 12 selective academic institutions: Babson College, Clark University, U.S Coast Guard Academy, Emerson College, Massachusetts Institute of Technology, Mount Holyoke College, Salve Regina University, Smith College, Springfield College, Wellesley College, Wheaton College, and Worcester Polytechnic Institute, that are committed to providing high quality competitive athletic opportunities for student-athletes within an educational and respectful environment that embodies the NCAA Division III Philosophy. The conference also partners with four Associate Members: Norwich University (Football), Simmons College (Rowing), SUNY Maritime College (Football), and U.S. Merchant Marine Academy (Football), while sponsoring 20 sports.
ABOUT GENER8
Gener8 is dedicated to supporting college and university athletic departments through sponsorship sales and corporate partnership program management. The agency uses its 30+ years of industry experience to optimize corporate support for the student-athlete experience and the greater mission of the clients it serves. For more information, visit www.gener8advisors.com