The VERVE Hotel featured in Yankee Magazine, July 2023 “When It’s Time for Barbie to Rest Her Head…”

She’ll feel right at home at the Verve Hotel in Natick, Massachusetts. This is no ordinary overnight. Everywhere she looks, Barbie will find reminders of her own 20th-century “eras.” It’s like stepping into a museum of American TV and pop culture, complete with video games to play and album cover art to snap. And, yes… there’s even a collection of Barbies and Barbie memorabilia… in the ladies’ restroom near the front entrance.

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